• Click to Join ICFO using PayPal

  • Membership Fees

    1 Store owner:$120
    2 Stores owned:$200
    3 Stores owned:$270
    4 Stores owned:$320
    5+ Stores owned:$375

    Select the correct membership fee and join. Help build a strong, unified owners' association.

10 Tips on Using Facebook to Boost Business

10 Tips on Using Facebook to Boost Business.

Want to pick up some good ideas on how to make the most popular social media platform work for your business.  Check this article out.

CRM Software, Customer Relationship Management – Zoho CRM

CRM Software, Customer Relationship Management – Zoho CRM. Several franchisees have asked about CRM software that could be used by a The UPS Store franchisee to manage customer acquisition and retention. ZOHO CRM might be the solution you’ve been looking for. It’s FREE for up to three users, and has just undergone an interface facelift that’s getting good reviews. Check it out if you have an interest. Even the paid version starts at $12 a month.

How to put a Facebook badge on your 50Below website

Here are the steps you will need in order to add a Facebook Badge to your site.

1. Go to http://www.facebook.com/badges
2. Click on Page Badge
3. It will then prompt you to sign in under your store facebook account
4. Once you get in, click on “Other.”
5. This will then create a series of coding that you will need to copy and paste and send in an email to upslocal@50below.com
6. 50 Below will then add your badge to your homepage.

If you’re comfortable with it, you can add the HTML code to one of the editable frames on your website. A little experimenting will let you pick the best location for your Facebook badge.

I put mine in the main text frame of the home page by checking the box to use my own text. Add the text you want. Place the cursor at the end of the text and press Enter one time. Then click on the HTML indicators at the bottom of the text edit box.

At that point you can paste the HTML into the box and click on the small magnifying glass to see if you’ve done it correctly.

If you’re having trouble, simply call the 50Below folks or send them the HTML code.

3 Ways to Look at Marketing

3 Ways to Look at Marketing.

Even though effective marketing is as fundamental to our businesses as the quality of the product or service that we provide, we small business owners have a tendency to put marketing on the back burner. This article contains 3 ways to look at marketing to help you shift our mindset about Local Store Marketing.  Courtesy of the IFA.

4 Reasons Your Brand Should Avoid Facebook

4 Reasons Your Brand Should Avoid Facebook.

Caught up in the rush to be on facebook, twitter, etc.?  This article provides some clear guidance to help you decide if you should invest the time in social media, and how you might want to get started if you determine social media will be beneficial to your franchise.

More Sales Myths and Facts

More Sales Myths and Facts | Sign & Digital Graphics.

Here is a very short article that illustrates two important facts about selling to our customers that most of us lose sight of.

Email Marketing – How to target your printing customers

If you’re currently doing email marketing to your CMS customer database (and you should be according to this article http://www.email-marketing-reports.com/basics/why.htm), here’s a tip on how to potentially increase your mailing list, and more importantly, how to send much more targeted emails to your printing customers.  Every time a customer sends you a print job by email, capture that email address into an a spreadsheet or list of some sort.  Then send that customer a very targeted “thank you” email which extends an offer on one of your print services offerings: binding, laminating, large format, or prepaid copies.

If you are already using an email service like Constant Contact, Vertical Response, or Emma.com, add each new print customer’s email address to a separate list just for marketing your print services.  You can create one email template that you use many times by sending it to each new print job customer.  You can also send specifically targeted emails to your Print Services email list in the future, with special offers just for them.

If you’re not using an email service, you can do some fairly professional looking emails directly from Outlook by using text boxes or one of the stationery options in Outlook.  There are “add-on” software packages that can be used with Outlook, but you may still find this sort of solution is best for individuals emails or small mailing lists.   Using a professional email service insures proper management of opt out requests when they occur.  If you use Outlook, you will need to make sure you add the language about whey they are receiving the email from your store, and you must carefully track and manage any opt out requests manually.   Email marketing can be very affective if it’s done in a professional manner and in compliance with the laws that regulate email marketing efforts.

If you are uncomfortable doing email marketing, market to those customers the old fashioned way… order (or print) some thank you cards or postcards, and mail one to everyone who sends you a print job via email.   Include a Team Work Certificate book or a special offer you print in your store.   But remember to capture those email addresses whether you plan to use them now or not.  The day will likely come when you will want to try email marketing.  When it does, you’ll already have a leg up on creating a large customer database.