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  • Membership Fees

    1 Store owner:$120
    2 Stores owned:$200
    3 Stores owned:$270
    4 Stores owned:$320
    5+ Stores owned:$375

    Select the correct membership fee and join. Help build a strong, unified owners' association.

How to put a Facebook badge on your 50Below website

Here are the steps you will need in order to add a Facebook Badge to your site.

1. Go to http://www.facebook.com/badges
2. Click on Page Badge
3. It will then prompt you to sign in under your store facebook account
4. Once you get in, click on “Other.”
5. This will then create a series of coding that you will need to copy and paste and send in an email to upslocal@50below.com
6. 50 Below will then add your badge to your homepage.

If you’re comfortable with it, you can add the HTML code to one of the editable frames on your website. A little experimenting will let you pick the best location for your Facebook badge.

I put mine in the main text frame of the home page by checking the box to use my own text. Add the text you want. Place the cursor at the end of the text and press Enter one time. Then click on the HTML indicators at the bottom of the text edit box.

At that point you can paste the HTML into the box and click on the small magnifying glass to see if you’ve done it correctly.

If you’re having trouble, simply call the 50Below folks or send them the HTML code.

The ROI of Social Media

Here are 10 interesting case studies about the ROI of Social Media. Are you using Facebook, Twitter, Yelp, 4Square or other social media sites?
Share your experience in the Forums on the ICFO website

http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/

Addressing USPS Five-Day Delivery Issue

Now is the time to act to protect your business and create awareness of the industry’s abilities to partner with the USPS.

The Postal Regulatory Commission (PRC) has issued its non-binding advisory opinion, the Government Accounting Office (GAO) has issued its cost reduction estimate and now it goes to Congress to decide whether Saturday delivery of the mail is good for America and the USPS.   AMPC has given its opinion in a number of venues, including a testimony before the PRC, letters to Congressional leaders and to the Postmaster General.

The ICFO concurs with the AMPC position that five-day delivery can be a great opportunity for our industry – if it is done right.   Watch your email over the next several days for an ICFO communication spelling out the details of how to voice your opinion to your congressmen, Senators, and the USPS.

ICFO to be represented at Coalition of Franchisee Associations conference

A member of the ICFO Board of Directors will be attending the CFA conference on the 22nd and 23rd of June. The Coalition of Franchisee Associations (CFA), founded in 2007, brings together some of the largest and most reputable independent franchisee associations to form an organization with a mission “to leverage the collective strengths of franchisee associations for the benefit of the franchisee community.” The CFA—with headquarters in Washington, D.C.—is committed to providing vital support and assistance to the franchisee community at large.

Click on the links to view their website and learn about the Universal Franchisee Bill of Rights unveiling to take place at the convention.

Padding Press Plans

ICFO – Profit Centers.

Follow this link to some photos and plans for an inexpensive padding press posted in the ICFO profit center forum for Print Finishing Equipment.

Adobe Illustrator CS4 Illustrator video tutorials

Adobe Illustrator CS4 Illustrator video tutorials.

Need to sharpen your Adobe Illustrator skills to enhance your print offerings.  This link will take you to Adobe’s own video tutorials.  They are very helpful.

If you have another web site or resource to help franchisees sharpen their Adobe Creative Suite skills, please post as a comment.

3 Ways to Look at Marketing

3 Ways to Look at Marketing.

Even though effective marketing is as fundamental to our businesses as the quality of the product or service that we provide, we small business owners have a tendency to put marketing on the back burner. This article contains 3 ways to look at marketing to help you shift our mindset about Local Store Marketing.  Courtesy of the IFA.